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The Art of Negotiation

Once the prospect wants to buy your proposal as much as you want to sell it, a negotiation situation may develop. The client wants the lowest price and most favorable terms. You want the best price and best terms for the station. There are proven strategies and tactics for coming to an agreement… and doing it with low stress. Join RAB's Brandeis Hall to learn negotiation techniques and get tools to help you improve your negotiations:

  • The pre-negotiation planning worksheet
  • The Ten Commandments of Negotiation
  • The importance of "wiggle room"
  • Your defense to 9 common techniques buyers use
  • Exercises for you to role play and practice

This webinar consists of fundamentals designed for radio salespeople and managers who have not previously participated in negotiation training programs. Experienced negotiators may want to participate using this only as a refresher



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