Price: $ 49.00

Integrated Marketing Ideas

Advertisers want integrated campaigns. We'll look at integrated campaign case studies. But not only are advertisers using integrated media, consumers are as well. Consumers may hear about an advertiser on our air, but check out digital media before buying the advertised product or service. If we do not help our advertisers understand the importance of all consumer touch points, we'll not get advertisers to renew. Join us for this webinar with RAB's John Potter and guest presenter, Chris Pendl, Creative Director with Bonneville Seattle, and learn:

  • The 3 simple steps for developing integrated campaigns
  • Case studies of successful integrated media campaigns
  • The old vs. new consumer buying cycle
  • Transition for consumers is easy‚Ķ advertisers not so much
  • What your retailers MUST KNOW to survive this decade
You'll look at servicing your advertisers in a whole new way by the end of this webinar.

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