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UPDATED: Healthy Revenue Opportunity from the Affordable Care Act

Problems with the Affordable Care Act rollout delayed much of the anticipated advertising revenue. Still there is a tremendous opportunity for radio broadcasters to develop and uncover new and evolving revenue streams from this legislation. This updated webinar covers what we have learned so far, what we have not learned, and the advertising prospects you should be preselling now to enjoy a share of their anticipated ad expenditures.

Join RAB's webinar featuring Dave Burke, President of Burke Media Marketing, on the evolving health care reform opportunities. Dave has spent the past year interviewing, meeting, and studying various stakeholders in health care reform from across the country learning what their challenges are and what opportunities might be ahead. By the end of this webinar you will better understand the challenges of implementing the legislation and more importantly, the revenue opportunities for you.

The full 60 minute webinar from August, 2014 follows this 30 minute update.




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