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Assessing Local Digital Sales Forces

Borrell Associates' 2013 update of media sales forces is now available. This RAB webinar will be delivered by Greg Harmon, Senior Research Analyst at Borrell and principle author of the report. Jim Brown, Director of Sales at Borrell, will participate.

Greg will focus on successful radio sales staffs' structure and compensation. Join us for this webinar to learn:

  • How much digital account executives earn
  • Key differences on how traditional AEs are compensated versus digital-only AEs
  • Recommendations on how media companies structure compensation plans to drive digital sales
  • Details on respondents' current sales compensation plans.




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