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Digital Dimes Develop Decent Dollars

Digital dimes are adding up to significant dollars for media that focus on one simple concept: good marketing reflects shopping patterns. Brian Foster, Vice President of NextMedia 360, will present a different look at selling digital that has created success for NextMedia

If you figure out how people shop for your advertiser's product, you can create a campaign that stands out and helps them thrive in a crowded marketplace. What is radio's place in the consumer shopping pattern? How about digital? Facebook currently suggests 3-16 cent CPM bids for their display ads (unsorted national impressions). The handwriting is on the wall, move past display ads to create something of real value for advertisers and yourself.

Focusing heavily on solutions, Brian will walk you through the process of creating a digital division that not only creates exclusive digital revenue, but helps drive more radio sales.

Brian Foster has been the Vice President of NM360 since its inception in 2008, before that he was the Market Manger for 5 successful stations in Aurora/Naperville IL. Never short of passion or opinions, he promises to give you a new perspective on digital and how it can become an everyday part of your operation.

If you believe the old adage "radio can get them to your front door, but you have to close the deal," you really need to attend this webinar.

Learn how to make digital revenue beyond selling your banner ads.





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