Price: $ 49.00

Non-Traditional Isn't Non-Traditional Anymore

Advertisers no longer view their sponsorships and other promotional marketing efforts (events, cause marketing, sports marketing, etc.) as inferior to their on-air advertising. in fact, most companies have been investing greater dollars in these areas than in traditional advertising venues for nearly a decade.

Stations that are serious about meeting revenue goals are learning that off-air assets can be just as lucrative, or more so, as any on-air campaign. As advertisers of all sizes looking aggressively for opportunities to connect with consumers beyond traditional channels your stations can be positioned to reap the financial benefits.

In this webinar, you'll learn:
  • How to find the decision-makers who control "non-traditional" budgets
  • What specific objectives marketers are looking to achieve with these campaigns
  • Ideas and case studies on a variety of revenue-building programs you can implement at your stations

All prices are RAB member prices. For non-member prices please contact us. *Free shipping via UPS Ground service (5-10 business days) only (excludes customized orders). Express shipping available for a reasonable fee. See your shopping cart for costs or contact us. All delivery times based on orders placed before 3:00 p.m. central on business days.

RAB Money Back Guarantee: If you are not completely satisfied with your purchase, please return your purchase in original condition to us within 14 days of delivery for a full refund less shipping cost. We'll also pay the return shipping cost if the return is a result of our error. Please call Member Services at 800-232-3131 for return instructions.

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Radio Advertising Bureau | 1320 Greenway Drive Suite 500 | Irving, Texas 75038
1-800-232-3131 | http://www.rab.com