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Digital Changes the Shape of Advertising

Local advertisers are spending more in online advertising and promotions than you may think. Gordon Borrell, CEO of Borrell Associates, presents findings of 2012 local online advertising and promotion revenue. He will delivers 2013's revenue forecast. Learn why Borrell Associates' slogan says it all: "Tomorrow's Media, Understood Today."

  • You'll get a link to find your market revenue, broken out by State, CBSA, TMA, DMR and County
  • You'll learn which media are doing the best job selling digital
  • You'll get ideas for digital advertising products that generate the most revenue
  • You'll find out the easiest products to sell - the low hanging fruit - you can sell at your station(s)





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